The Surprising Ways AI is Revolutionizing Graphic Design
Artificial intelligence is no longer just a buzzword; it’s rapidly changing the way designers approach their work. From streamlining workflows to generating unique graphics, AI is transforming the world of graphic design in ways that were previously unimaginable.
As a branding agency owner, I decided to explore how AI could improve my business’s branding process. That’s when I discovered Midjourney, one of the most advanced AI models for image generation. What I learned from this experience has convinced me that AI will become an essential tool for graphic designers in the near future.
Automating tedious tasks
One of the most significant benefits of AI in graphic design is the automation of repetitive and mundane tasks. Designers can use AI-powered tools to resize, export, and perform other tedious tasks quickly and efficiently. This frees up designers’ time and allows them to focus on the more creative aspects of their work.
Generating unique graphics
AI’s image generation capabilities are also opening up new possibilities in graphic design. By providing unique, custom-made images that are on-brand and tailored to specific design criteria, AI is changing the way designers approach visual communication.
Midjourney, the AI model that I used, has the power to produce a series of graphics for a new brand identity that are unique and dynamic. AI’s image generation capabilities can help to refine and fine-tune a brand’s visual language.
Curating mood boards
Creating a mood board is a crucial step in the branding process. It helps to set the tone and direction for the entire project. With AI, designers can curate mood boards quickly and effectively.
The creative director of IDP Direct, Evelio, has suggested that AI can be used to create curated mood boards that quickly communicate brand ideas to clients. With the ability to generate and edit mood boards quickly, designers can present their ideas in a way that’s easy to understand and accessible to clients.
Upscaling graphics
Another exciting application of AI in graphic design is upscaling graphics. Often, images are created in lower resolutions, which can limit their usability. AI-powered upscaling tools like BigJPG.com can help to upscale graphics to a much higher resolution, making them suitable for a wide range of applications.
Post editing
AI-powered image generation tools like Midjourney aren’t perfect. There may be times when further editing is needed to achieve the desired outcome. In those cases, designers can use tools like Photoshop to make final adjustments.
Finding inspiration
AI can help designers to find inspiration in unexpected places. With AI-powered search tools like Google’s “Search by Image,” designers can find visual inspiration that matches their design criteria, all with just a few clicks.
In conclusion, AI is revolutionizing the world of graphic design in countless ways. From automating tedious tasks to generating unique graphics, curating mood boards, upscaling graphics, and finding inspiration, AI is helping designers to work more efficiently, creatively, and effectively. As designers continue to explore the possibilities of AI, we can expect to see even more exciting developments in the near future.